In the latest episode, I speak with veteran publicist, social media pro, and brand manager Dana Kaye.
If you are interested in learning about book marketing and how to build an author brand, you won't want to miss this episode.
In 2009, Dana founded Kaye Publicity, Inc., a boutique PR company specializing in publishing and entertainment. Known for her innovative ideas and knowledge of current trends, she coaches her clients on how to identify and establish their unique personal brands.
Kaye is the author of Your Book, Your Brand: The Step-by-Step Guide to Launching Your Book and Boosting Your Sales, and the creator of Branding Outside the Box, where she helps authors and entrepreneurs become more memorable.
During our discussion, Dana describes:
- What exactly is an “author brand” and why is it important?
- How authors can best use podcasts, emails lists, and social media
- The important difference between publicity and marketing
- How booking marketing has changed over the last decade
- The role networking plays in selling books
- And much more!