It’s been exciting to see the response to the announcement of my new program.

People seem really stoked about what we have to offer, which is always cool.

But here is the thing... 

When Rachel, Doug, and I sat down a few months back to start brainstorming what Writer’s Craft Academy INTENSIVE was going to be all about, we didn’t start by discussing mechanics, content, or marketing strategy.

Instead, we had a discussion about values and beliefs.

As veterans in the writing instruction, publishing, and book marketing fields, we’ve seen all kinds of quick-fix solutions and accelerated approaches offered up to both aspiring and experienced authors.

Whether its one-size-fits-all formulas for creative writing, or Amazon algorithm hacks that will send your book flying to the top of the charts, we know the types of things writers want to hear about in the marketing for a writing course or book marketing training program.

But we also know most of those things just don’t work.

Writing is novel is an artistic process, and there are no easy answers or secret formulas.

There is just passion, strategy, foundational skills-sets, community, and commitment.

That’s why, before we determined what we were going to teach, we first developed a manifesto outlining what we believe.

This is where we landed.

We believe:

• There is no one way to create and market a book, and no single road map anyone has to follow to achieve success.

• No one guru has all the answers, and multiple perspectives provide a richer and more nuanced understanding of the craft.

• Traditional publishing is the correct path for some writers, while other writers are better served by independent or hybrid publishing.

• Everyone works on their own timeline and while a great book may get written in three months, it may also take three years.

• The energy and enthusiasm found in a writing retreat can be recreated online and continued over a three month sprint.

• Community, coaching, accountability, and craft training should work hand-in-hand to support long-term success and skill development in writing and publishing, not serve as gateway for short-term gains.

THIS is what we stand for at Writer’s Craft Academy.

I encourage you to click here to get all the details about the features, curriculum, schedule, and bonuses.

That sort of information is extremely important when making the commitment to join a program like this one, but this manifest is the core of what we are all about.

If you're looking for the fast and easy solution, that’s fine.

It just means this program isn’t for you.

But if this manifesto resonates with you, if it speaks to your values and beliefs when it comes to writing, then we’d love for you to join our program.

Your pal in writing,

Kevin T. Johns, writing coach