It wasn't always this easy...

Published: Thu, 06/22/17

I remember publishing my very first book.

Every step of the production and publication process was a total mystery.

I never quite knew what I was supposed to do next, or what any one stage in the process would actually entail.

Even when I was able to find a blog post providing advice, it would just say things like, “Now it’s time to upload your book to Amazon.”

What those posts didn’t tell me was that even just the process of uploading to Amazon involves multiple steps that you need to be ready for beforehand.

I learned that the hard way.

But that was many years ago.

I’ve now published seven books, and things go a lot smoother for me these days.

Plus, I’m actually getting result.

Last week, when I launched my latest book, Novel Advice, it immediately hit #1 in its category on Amazon.ca (and #2 on Amazon.com).

It was a three month timeframe from when I decided to create the book until it topped the charts last week.

Those three months of work involved editing, cover design, interior ebook design, sales page design, and, of course, planning and executing the launch itself – all the things that were such a mystery to me back on that first book.

Now here is the cool thing . . .

This time around, I chronicled, via video, every single step of the production process in real time as it was happening.

I’m making those videos available to you in my new online course: Behind the Book.

This training series features 19 in-depth training videos with over two and half hours of incredible content covering everything from finishing the manuscript to hiring a cover designer to topping the Amazon charts.  

If you’ve ever wondered about the steps required to produce and launch a self-published book (and have it hit #1 in its category on Amazon) this course is perfect for you.

As you probably know, self-publishing and book launch related online training courses usually cost anywhere from a few hundred to a thousand bucks.

Not Behind the Book!

This course is ridiculously affordable because I’ve made it part of the Writer’s Craft Academy training library.  

That means when you join WC Academy today for just $35 a month, you’ll get:
  • All 19 training videos in the brand new Behind the Book course
  • 30 additional videos featuring hours of writing and publishing training for authors
  • Weekly group coaching sessions (with yours truly)
  • Additional free resources like ebooks and workbooks
  • Access to the WC Academy private Facebook group
  • and more!
Don’t make the mistake I made of trying to figure out the publishing and book launch process through trial and error all on your own.

Click here to join Writer’s Craft Academy and start experiencing the Behind the Book online course today!

Your pal in writing,



Kevin T. Johns, writing coach

P.S. Are you unsure of whether traditional or self-publishing is the right path for you and your book? Join WC Academy today and watch the Behind the Book course for a step-by-step review of what self-publishing a book involves. By the end of the 19 videos, you’ll know exactly whether or not self-publishing is the right choice for you!