New Book, Free Sales Page Template, and More!

Published: Mon, 05/08/17

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I'm super excited to let you know I'm releasing a new book for writers next month!

The new book is called, Novel Advice: Motivation, Inspiration, and Writing Tips for Aspiring Authors, and I'll have LOTS to tell you about related its launch in the coming weeks. 

For now, I'm busy juggling all the different things that go along with publishing a book and planning a launch.

(It aint easy, my friends!) 

Last weekend, for example, my main focus was putting together a first draft of a sales page for the book on my website.

Having a sales page for your book on your own website is suuuuper important.

Here's why . . . 

A book sales page will:

  1. Allow readers to find you online when they search your name (or book’s title) on Google (or whatever search engine they use)

  2. Give your biggest fans a place where they can point new potential readers.

  3. Let you put your “best foot forward” by curating the experience for the reader when they land on the page (e.g. highlighting the best reviews, sharing stellar testimonials, etc.)

  4. Help you build your email list by incentivizing readers to sign up (by offering bonuses, free gifts, etc.)

Bottom line: a book sales page, done right, will lead to more sales.

But what if you’re not a designer by trade?

Well, here’s a free book sales page template you can use and edit right out of the box.

This is a gift from my friend Jesse Krieger, the founder of Lifestyle Entrepreneurs Press, an international best-selling author, and the publisher of dozens of best-selling books in a variety of genres.

From his many years of experience, Jesse has seen exactly what works - and what doesn’t - when it comes to generating book sales.

His #1 rule for author success?

Create a captivating book sales page.

Which is why I was hard at work on my page last weekend!

Jesse has boiled the sales page down to a science, and follows the same, proven-to-sell template for all the books he publishes. And thanks to him, now you can have a book sales page that turns random visitors into customers, readers, and new fans.

Click here to get your book sales page up and running in minutes, so you can focus on writing your next bestseller.


In other news, I released the latest episode of The Writing Coach podcast today.

In this episode, I speak with Laura Franzini, who manages a team of over 25 writing coaches for a program called Author Accelorator.


That's it for me.

What about you? What have you been working on? Hit reply and let me know.

Your pal in writing, 



Kevin T. Johns, writing coach


P.S. I'm going to have another cool gift from Jesse later this week, so stay tuned.