Books, unfortunately, don’t sell themselves.

Like so many authors before me, I only learned this lesson after publishing my first novel.

And when book sales dried up, I realized I knew absolutely nothing about business, sales, or marketing.

Thus began a multi-year self-education in business fundamentals.

The internet offers no shortage of opportunities to learn about business building strategies and tactics. Online courses, podcasts, ebooks, workshops and communities abound, many promising to help aspiring entrepreneurs reap the rewards of “passive income” easily and quickly.

The “quit your job and follow your passion” hype is nearly ever-present amongst this racket, and it didn’t take long to realize determining who to learn business from was going to be nearly as difficult as developing and implementing the knowledge itself.

Then Fizzle.co came into the picture.