Some people hate doing it.
Others love it.
But regardless of where you fall on this spectrum, book marketing is an unavoidable reality for modern authors.
Whether you go with a traditional publisher or choose to self-publish, the onus for
marketing your books and your author brand is going to fall squarely on your shoulders and no one else's.
With so much information about online book marketing floating around out there, it's difficult to know where to focus one's efforts, and marketing can quickly become down right overwhelming for many authors.
That's why I was thrilled to get the opportunity to speak with online marketing expert Fauzia Burke about her soon
to be released book, Online Marketing for Busy Authors.
Fauzia has spent her entire professional career in book marketing and publicity, and as a result is a sought-after digital marketing expert, consultant, and speaker. In her new book, she has combined over 20 years of professional publishing and book marketing experience to make online branding not only doable, but fun for any author who is writing or releasing a
book.
During our discussion, Fauzia describes:
- Why authors so often struggle with branding and marketing;
- How the internet has opened up direct contact between authors and readers;
- When author need to begin the marketing process;
- Why social media is as much about listening as it is about putting out content;
- The huge impact that monitoring analytics can have;
- How authors can avoid burnout when
implementing a long term marketing strategy;
- and much more!
Your pal in writing,
Kevin T. Johns, writing coach
