Email Marketing for Authors

Published: Mon, 02/02/15


Hi ,

As an aspiring author, you likely know that an author platform is an essential tool in your marketing campaign. Long before you actually publish a book, you should have your author website up and running.

What you may not know, however, is that despite the various ways authors can now promote their work online (videos, blogs, book trailers, podcasts, social media) plain old-fashioned email is still the best way to communicate with your audience.

A successful author knows that book "marketing" is really about developing long-term relationships with your readers, and providing them with massive value over a long period of time.

For a writing coach like myself, that means sharing tips, advice, and opportunities with you to improve your productivity and make the writing of your first novel easier.

For a fiction authors, however, providing value via an email newsletter can be a little more tricky. 

Enter: Jason Kong. 

Jason is a book marketing expert who specializes in working with fiction authors. He's a staff writer for TheBookDesigner.com, a hugely popular website for indie authors, and I recently interviewed him on The Writing Coach podcast.

Jason has just launched his first-ever online course, and it's all about email marketing for fiction authors!

In the course, Jason will teach you:
  • How to attract the right readers, while freeing up time to write.
  • What kind of email content gets subscribers responsive and engaged.
  • How to dramatically increase your subscriber list without using sleazy tactics.​
If you listen to my interview with Jason, you'll see he's about as sincere a guy as you're going to come across. The man wants to help fiction authors like you, and he knows his stuff. 

To learn more about Jason's new course, just click here

Your pal in writing,


Kevin T. Johns, writing coach